1. Overall development trends of the industry
The reason why the beauty industry is developing so rapidly is because with the increase in residents’ income, people are becoming more and more eager to pursue health, youth, and beauty, forming a steady stream of consumer demand. Under the current general trend of the beauty market, if you want to open a beauty shop and run a good business, it is very critical to foresee the big trends from small trends, understand the business model and store operation rules, and find the context of business development.
2. Healthy
In an era when material life is satisfied, consumers’ concern about health has reached its peak. For those consumers who care about their beauty and health, price is no longer the most important consideration, but health factors. Regarding health investment as an important part of personal expenditure is also a common understanding in society today. Under such a general background, the health of the beauty industry has also become a major trend.
3. User experience becomes increasingly important
Driven by rising consumption, customer experience has become more important than price sensitivity. In the beauty industry where experience is paramount, if the user experience is poor due to employees’ inconsistent techniques, it will be more costly than gain for the beauty salon. Therefore, continuously improving the experience of in-store consumers and creating a good user experience for them is a breakthrough and entrance to the development of the beauty industry.
4. Good at using big data
The advent of the big data era can also be well applied to the beauty industry. Through the collection and analysis of big data, we can help our stores achieve better customer management. For example, our latest artificial intelligence diode laser hair removal machine launched in 2024 is equipped with an intelligent customer management system, which can store more than 50,000 user treatment data, helping beauticians to formulate more reasonable skin solutions for customers, achieving efficient, accurate and personalized Effect.
Post time: Feb-27-2024